Romney's Poor Electoral Record

Jonathan Last at the Weekly Standard points out that people might be overestimating Romney by taking a look at his record:

Romney has the least-impressive electoral history of any Republican frontrunner in a very long time. Most of the politicians who chase the White House are proven vote-getters with very few electoral blemishes on their record. John McCain, Mike Huckabee, Bill Clinton, John Kerry, George W. Bush, Bob Dole, Michael Dukakis—what unites all of these men is that before getting to the presidential level, they had demonstrated a talent for getting people to vote for them. (Barack Obama is the exception who proves the rule.)

Over the years, Mitt Romney has faced voters in 22 contests. He won 5 of those races and lost 17 of them. (This total includes a win in the 1994 Massachusetts Republican Senate primary as well as results from the 19 primaries he participated in during 2008. It excludes caucuses because their rules make them complicated enough to be considered distinct from straight-up lever-pulling.)

Romney’s electoral record becomes even more underwhelming when you examine the particulars. He first attracted national notice in 1994 when he mounted what was considered a strong challenge to incumbent senator Ted Kennedy. But when it came time to vote, Romney lost by 17 points in what turned out to be the best year for Republicans in more than half a century. In 2002, Romney won the gubernatorial race in Massachusetts. This victory—the triumph of a Republican in deep-blue Massachusetts—is now the cornerstone of his 2012 “electability” rationale.

Yet Romney’s victory was, as a matter of raw political power, less impressive than it seems. Romney was actually the fourth in a string of Republican governors who ran the state from 1990 until 2006. Of that group, Romney received the lowest percentage of the vote, failing to break the 50-percent mark in his 2002 victory. He took home a smaller share of the vote even than Paul Cellucci, the political nonentity who won the 1998 election. After three years in office, Romney’s approval rating was so low that he was forced to abandon hope of reelection. Romney’s term concluded with a Democrat winning the governor’s office for the first time in 20 years.

More evidence of voters’ coolness toward Romney came in a recent Public Policy study, which took snapshots from 13 states both early and late in 2011. In all 13 states, he became less popular as the year progressed. Even more telling were Romney’s negatives—which increased in tandem with his name recognition. As Romney began campaigning more actively, voters became less favorably disposed toward him.