The Problem with the Romney Campaign

Mark Steyn has a great piece today dissecting exactly what is wrong with the Romney campaign.  Here is a key section:

Why is the stump speech so awful? "I believe in an America where millions of Americans believe in an America that's the America millions of Americans believe in. That's the America I love." Mitt paid some guy to write this insipid pap. And he paid others to approve it. Not only is it bland and generic, it's lethal to him in a way that it wouldn't be to Gingrich or Perry or Bachmann or Paul because it plays to his caricature — as a synthetic, stage-managed hollow man of no fixed beliefs. And, when Ron Paul's going on about "fiat money" and Newt's brimming with specifics on everything (he was great on the pipeline last night), Mitt's generalities are awfully condescending: The finely calibrated inoffensiveness is kind of offensive.

And what's with the wind up? The "shining city on the hill"? That's another guy's line — a guy with whom you have had hitherto little connection other than your public repudiation of him back in the Nineties. Can't any of his highly paid honchos write him a campaign slogan that's his own and doesn't sound in his mouth so cheesily anodyne, as if some guy ran a focus-group and this phrase came up with the lowest negatives?

And where, among all the dough he's handing out, is the rapid-response team? Newt's "spontaneous" indignation at John King was carefully crafted by Gingrich himself. By contrast, Mitt has a ton of consultants, and not one of them thought he needed a credible answer on Bain or taxes? For a guy running as a chief exec applying proven private-sector solutions, his campaign looks awfully like an unreformable government bureaucracy: big, bloated, overstaffed, burning money, slow to react, and all but impossible to change.

Mitt's strategy for 2012 as for 2008 was to sit on his lead and run out the clock: Four years ago, that strategy died in New Hampshire; this time round it died one state later. Congratulations!